Bill Branson's Page

Arthur Ashe once said "I'd rather be lucky than good." So maybe I was just lucky but march was a record month by many accounts - most importantly, bottom line. Three things I have been focusing on. 1) Inventory. Inventory can eat up your bottom line in many mysterious ways. Ordering the right material, turning the product, etc. I've dropped inventory by about 10%, what a difference in many ways. 2) Unprofitable operations. Get rid of the losers, especially losers that take any of my time. 3) Eva… Continue

Good marketing and sales is more important than ever. Consumers are nervous, in fact, probably even scared. Baby boomers are seeing their life savings and assets shrink by 40, 50, 60% or more. This large segment of wealth in this country has stopped spending money, and that slows the economy even more. How does a business owner convince the consumer to part with their money? Value? Absolutely. Look at Apple. Their holiday sales were historic for the iphone and ipod products. But where is the pri… Continue